Alchemy : the dark art and curious science of creating magic in brands, business, and life
—Sutherland, Rory, 1965- author.
Book
2019
0 available of 1 items

Based on thirty years of field work inside the largest experiment in human behavior ever conceived?the forever-unfolding pageant of consumer capitalism?Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.

Item Details
Subjects:
Advertising -- Psychological aspects.
Branding (Marketing)
Branding (Marketing) -- Psychological aspects.
Marketing -- Psychological aspects.
Marketing.
Success in business.
ISBN:
9780062388414
Edition:
First William Morrow hardcover.
First U.S. edition.
Description:
xiv, 362 pages : illustrations ; 24 cm
Other Title:
Dark art and curious science of creating magic in brands business, and life
Alchemy : the surprising power of ideas that don't make sense
Notes:
"Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso.
Includes bibliographical references (pages 359-360).
Contents:
Rory's rules of alchemy
Prologue: Challenging Coca-Cola
Introduction: Cracking the (human) code
On the uses and abuses of reason
An alchemist's tale (or why magic really still exists)
Signalling
Subconscious hacking : signalling to ourselves
Satisficing
Psychophysics
How to be an alchemist
Conclusion: On being a little less social.
Link to PAC
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